Expand Your Business Vision
What Can a Website do for You?
We look at some of the things you can use your website for beyond simply acting as a brochure for your business online. We ask, "Could your site could be working harder for you"?
Extend your brand online
A website is a key tool in carrying on your communication with customers and potential customers on the internet, but there are some important things to think about. Online design should reflect your offline image and reinforce branding while also considering the larger picture of branding. What is your customer’s online experience like and does this reflect the brand image you project offline?
Generate interest
Well-structured and well-presented information that is genuinely useful can raise awareness of your products and services and spark interest. This is an important first step in the sales funnel and something that your website is ideally situated to do as it will always be there at the end of a search query.
Generate leads
Online contact forms can feed submitted information directly into a leads database or online CRM system. From there you can assign leads to your sales staff, convert them to sales and follow right through to an invoice. Talk to us about how we can streamline your sales process.
Make Sales
With an e-commerce system you can make sales directly online. This can be tied into your accounting system so that all you have to do is fulfill the order.
Feedback through polls
Allowing people to express their opinions on an issue, allowing them to vote on alternatives, not only engages them more in your site but provides you with valuable feedback and market research data.
Share news with RSS
If you produce regular news, you might like to share this with other associated websites or partners. Publishing your news through an RSS feed is something the 20/20 Marketing Solution team can help you do. And you can also incorporate other business news into your site. To see this in action, look at our design page where you can see some of our latest designs.
Guide users to relevant content
Using an open tagging system, or ‘folksonomy’ you can use your own descriptive tags for all items on the site. The system will then find other items that have the same tags and reveal links to them. That’s how our ‘Related Items’ works. Because you make up your own tags, this way of working is completely flexible, and input from various contributors can be brought together in new ways.